連鎖經營概況
河北(bei)(bei)省農(nong)(nong)業生產資(zi)料集團有限公司(si)(si)十分重視市(shi)場營(ying)銷(xiao)網(wang)(wang)絡(luo)建(jian)設 , 充分利用(yong)供銷(xiao)社內外資(zi)源，用(yong)現(xian)代流通(tong)方(fang)式改造傳統經(jing)營(ying)網(wang)(wang)絡(luo)，大力(li)發(fa)展(zhan)農(nong)(nong)資(zi)連(lian)鎖(suo)經(jing)營(ying)。自(zi)1998年開始在全省及周(zhou)邊(bian)省份組建(jian)分公司(si)(si),2002年發(fa)展(zhan)縣鄉分銷(xiao)網(wang)(wang)點, 2005年啟動以“河北(bei)(bei)農(nong)(nong)資(zi)豐澤苑”為統一品牌的農(nong)(nong)資(zi)連(lian)鎖(suo)經(jing)營(ying)網(wang)(wang)絡(luo)工程，通(tong)過大力(li)實(shi)施農(nong)(nong)資(zi)配(pei)送(song)(song)中(zhong)心(xin)建(jian)設、終端(duan)網(wang)(wang)絡(luo)體系(xi)升(sheng)級改造建(jian)設、農(nong)(nong)化(hua)服(fu)務體系(xi)建(jian)設和農(nong)(nong)資(zi)信息(xi)服(fu)務體系(xi)建(jian)設，已經(jing)構(gou)建(jian)起以省農(nong)(nong)資(zi)公司(si)(si)為龍頭(tou)，以區域配(pei)送(song)(song)中(zhong)心(xin)為骨干，以縣市(shi)分銷(xiao)中(zhong)心(xin)為依(yi)托，以鄉村農(nong)(nong)資(zi)連(lian)鎖(suo)店為基礎，覆蓋全省、輻射周(zhou)邊(bian)、上下貫(guan)通(tong)、流通(tong)有序的現(xian)代農(nong)(nong)資(zi)經(jing)營(ying)服(fu)務網(wang)(wang)絡(luo)體系(xi)。目前(qian)，區域配(pei)送(song)(song)中(zhong)心(xin)16個，縣級分銷(xiao)（配(pei)送(song)(song)）中(zhong)心(xin)156個，鄉村加盟(meng)（直(zhi)營(ying)）店3000多家。
健全暢通的營銷網絡
